Prospective patients are now looking to social media when choosing a dermatology practice, so it’s imperative that you effectively use these platforms when looking to attract new patients. Social media provides you with an opportunity to open your digital front door so to speak and give these prospective patients a peek into what they might expect at your practice.
Choosing what to post, however, can be a challenge, so remember that these platforms are inherently visual. I recommend hiring a photographer for a social media photo shoot. You can share the images throughout the year to put your practice in its best light.
Here are my top 20 ideas for a social media photo shoot
1. Professional Headshots: Capture high-quality headshots of the dermatologists and staff members to introduce the team and convey a sense of professionalism.
2. Office Exterior and Signage: Take photos of the exterior of the practice, including the signage, to help patients recognize and easily locate the practice.
3. Reception Area: Showcase the welcoming and comfortable reception area, including the waiting area, front desk and any branded materials or signage.
4. Treatment Rooms: Capture images of the treatment rooms, highlighting the state-of-the-art equipment and a clean, professional environment.
5. Patient Consultation: Show a staged image of a dermatologist consulting with a patient, conveying a sense of personalized care and professionalism.
6. Skincare Products: Display a selection of skincare products available at the practice, emphasizing quality and variety.
7. Before-and-Afters: Create before-and-after collages of successful patient outcomes, with the patients’ consent, to highlight the effectiveness of treatments offered at the practice.
8. Technology and Equipment: Showcase advanced dermatological technology and equipment used in the practice to convey a commitment to providing cutting-edge treatments.
9. Staff Interaction: Capture candid shots of staff members engaging with patients, conveying a friendly and supportive atmosphere.
10. Patient Education: Show images of educational materials, brochures or digital displays within the practice that inform patients about skincare and dermatological treatments.
11. Community Engagement: Include photos of the practice participating in community events, health fairs or outreach programs to demonstrate a commitment to community wellness.
12. Testimonials: Feature photos of satisfied patients who are willing to provide testimonials about their positive experiences at the practice.
13. Telemedicine Setup: If the practice offers telemedicine services, capture images of the telemedicine setup, including technology, comfortable consultation spaces and staff ready to provide virtual care.
14. Practice Events: Photograph any special events hosted by the practice, such as open houses, educational seminars or patient appreciation days, to showcase engagement with the community.
15. Seasonal Promotions: Create themed photos to promote seasonal skincare treatments or special promotions, aligning with holidays or seasonal changes that affect skin health.
16. Behind-the-Scenes: Share behind-the-scenes photos that offer a glimpse into the daily operations of the practice, highlighting teamwork, dedication and attention to detail.
17. Treatment Demonstrations: Capture images of treatment demonstrations or procedures (with proper consent), focusing on the hands-on care and expertise provided by the dermatologist and staff.
18. Office Culture: Showcase the positive office culture by capturing moments of teamwork, collaboration and staff members enjoying their work environment.
19. Patient Privacy Measures: Highlight the practice’s commitment to patient privacy and confidentiality by visually showcasing secure areas and compliance with privacy regulations.
20. Gratitude and Milestones: Celebrate practice milestones, such as anniversaries or achievements, with photos that express gratitude to patients, staff and the community for their support.
Remember to ensure that your practice follows all patient privacy regulations and consent requirements when photographing patients or sharing images from within the practice. High-quality, professionally captured photos can significantly enhance the practice’s social media presence with current and potential patients.
When planning the photo shoot, it’s important to ensure that the images reflect the practice’s brand identity and values. A conversation with your photographer in advance of the photo shoot can make sure the images are a true representation of your practice.
Amongst all these tips, the most important aspect is to stay authentic to oneself. Being genuine and being yourself will go further than trying to portray something that does not correlate with who you are in real life.
